Bollywood Makeup

1) neutralize the eye area with a base (paint pot etc.)

2) Use a hydrating foundation and use a reasonable amount to get a full coverage look. neutralize the lip line so can overdraw later.

3) Conceal underneath the eyes and under the brow bone

4) Go into the crease with a matte dark colour - can be coloured if going for colourful eyes

5) Blend the crease out, keeping everything very soft

6) Do a strong winged liner, following the bottom lash line to get the perfect shape for the model and making a triange to join to the line on the eyelid. Can draw in gel then intensify with liquid.

7) Take product underneath the lash line, carefully following the natural line

8) Add mascara and false lashes for a Bollywood look

9) Strong brows - sketch in a straight liner underneath the brow then fill in to top.

10) Use little finger for stencil to sketch in the lip line

11) Contour the cheeks quite heavily and add a highlight.

This was my interpretation of a Bollywood look, following the above steps given to us in the demo. I went for a classically coloured gold smokey eye with red lips. I was happy with the skin makeup although next time I would like to do a little more contouring work to get a more dramatic finish to the makeup. I liked the intensity of the eyebrows but I would have liked to have done the eyes a little heavier as Bollywood is such a full coverage, dramatic look. I also had no false eyelashes which would have made the look more dramatic and are essential to Bollywood makeup. I liked the colour of the lips a lot but next time I need to be a little neater and work on getting my lip lines perfect for a very clean cut finished makeup look. Overall I am happy with this makeup but it needs some areas of improvement which I would change if I did it again.

Bollywood - Research

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The word Bollywood is a play on the word Hollywood with the B coming from Bombay (also known as Mumbai) the word was coined in the 1970's from a magazine gossip column and has stuck ever since. However Indian cinema actually dates back to 1913 and Raja Harishchandra, the first ever Indian feature film.

The early 1920s saw the beginning to several new production companies, and most films made in this era were either mythological and historical in nature. In 1931 the first talkie film was released, which paved the way for the future of Indian Cinema. The number of production companies skyrocketed, colour films began to appear, movie palaces were built and there was a significant increase in the number of working class attending the cinema.

In 1947 the industry went through a lot of changes, with historical and mythological films being replaced by social-reformist films which often turned a critical eye on issues such as the dowry system, polygamy and prostitution. The 1950s saw film makers like Bimal Roy and Satayjit Ray focussing on the lives of the lower classes, who had previously been ignored in film. The 1960s saw a birth of film, driven by a desire to offer a greater sense of realism and understanding of the common man.

It was in the 1970s that the Masala film was born - the type of Bollywood film that is most famous and still used as a template today. Monmahon Desai is knows as the farther of the Masala film and the most famous director of the 1970s he says -'I want people to forget their misery. I want to take them into a dream world where there is no poverty, where there are no beggars, where fate is kind and god is busy looking after his flock' The Masala film follows the the basic practice of action, romance, melodrama and comedy with around six musical numbers in. This model still stands today although greater attention is paid to plot, character development and dramatic tension. It is in most cases, sheer star power that accounts for the films success.

25 - Prianka Chopra

23 - Katrina Kaif

24 - Deepika Padokune

 Bollywood actresses are mostly cast on their beauty and they can charge huge amounts (up to 20 million) to be the female lead in a big Bollywood movie.

The Concept of Beauty

Is beauty personal taste or is there a universal rule?

With modern technology is the golden ratio still useful?

Do we all buy into an idea of beauty?

Can a universal rule stand in good sted against an endless number of ideals, influenced by cultural definitions?

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- In 2008 there was a black model on the front cover of Vouge, not another one was seen until 2011

- In 2001 Vouge was called 'the arrival of the Asian supermodel' - not one black or asian model was used in the images

 - In 2011 Chanel had 60 models on the stage at NYC fashion week - not a single male or female o
f colour

 - In 2013 Jordan Dunn said 'if you have a black face on the cover of a mgazine, it won't sell'

 - In 2013 of the models seen at New York fashion week 79% were white, 7.6% were black, 2.2% were latina and 9.75% were asian

Is there clear discrimination in the fashion industry?

Skin Bleaching

Skin bleaching is the process of using products to lighten the colour of the skin.
- two main chemicals found in skin lightening products:
- Hydroquinone - powerful chemicals, active agent in hair dyes
- Mercury - mercury chloride + ammeniated mercury - carcinogenics.
- Both chemicals inhibit the production of melanin in the skin (the amount of melanin in our skin determines how dark it is)
- Using these means people are more susceptible to skin cancer and thickens collagen fibers, damaging the connective tissues - this causes rough blotchy skin and a spotty liver appearance.
- Recently kajoic acid has started being used which inhibits the melanin production of skin
- Goes with the concept that people with lighter skin are more beautiful.
- Celebrities such as Rhinanna and Beyonce have or are rumoured to have had their skin lightened
- Black peoples skin is often lightened in photoshop when they appear on magazines and posters etc.

Lip Plates

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- Might have come from slave culture to make women look more beautiful
- A lot of men in these cultures do body paintint

Vichonen
- Skinny tall boys with feminine features
- Linked to anime cultures
- Childlike features, pale skin etc.
- Roots could be in ancient Japanese literature.

Lady Boys - Kathoey
- In Thailand there is a '3rd gender' that we don't accept in Western culture
- This goes back to the 16th Century - male, female and hermaphrodite all accepted
- Accepted in Buddhism and in places like Asia, north American Indians
- As long as you're a good person - respect elders and parents you won't be judged or stopped in your sex life.